These strategy workshops are centered around the multiple, parallel adaptations a company has to make over several decades, to transit from a physical to a digital world, using  several industry examples.  The process of organisational adaptation should never reach a steady state of equilibrium; this partly explains why incumbents often tend to fail and disruptors generally succeed. Adaptive strategies when deployed smartly can create new industry ecosystems and should also be used to manage complex organisational transformational challenges.  All organisations need to adapt to succeed and every Leadership Team needs to ignite and drive this adaptive mindset.